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吉林省地域文化传播力提升进路

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吉林省地域文化的传播对于外树吉林省形象,提升吉林省知名度,进而促进吉林省旅游、文化、商贸等特色经济发展,具有重要意义.目前,吉林省地域文化特色挖掘不够,特色不彰,传播方式手段不够丰富.应利用融媒体和AI智能拓展传播渠道,创新传播方式;挖掘特色文化,打造吉林省独有IP和品牌;依托高校资源优势,大力培养文化、传播专业人才,以提升地域文化传播力,促进吉林省经济社会发展.
Way to Improve Regional Culture Communication Power in Jilin Province
The communication of regional culture in Jilin Province is of great significance for establishing the image of Jilin Province,enhancing the popularity of Jilin Province,and promoting the development of tourism,culture,trade and other characteristic economy of Jilin Province.From the perspective of communication status.The exploration of regional cultural characteristics in Jilin Province is insufficient,and the uniqueness is not prominent.It is necessary to utilize media convergence and AI intelligence expand dissemination channels,update dissemination forms,and enhance dissemination effects;To dig into characteristic culture and create unique IP and brands for Jilin;To fulfill responsibilities of universities,cultivate professional talents in Jilin culture,to enhance the dissemination power of regional culture,and promote the economic and social development of Jilin Province.

Jilin Provinceregional culturecommunication power

任树民、丁木子

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北华大学文学院(吉林 132013)

吉林省 地域文化 传播力

2024

北华大学学报(社会科学版)
北华大学

北华大学学报(社会科学版)

CHSSCD
影响因子:0.311
ISSN:1009-5101
年,卷(期):2024.25(5)