From the view of Marx's philosophy, culture, history, sociology, sports science, economics and with the methods of literature, logical analysis, the paper builds the developmental pattern of modern sports culture in rich regions. In the rich area of China, it emphasizes the level of sports economic development as the center and sports associations, modern media, fitness, lifestyle as the effective carriers, the paper aims at constructing the school sports culture, sports culture, mass sports culture and leisure culture as one of the four modern sports culture system. It aims at providing some theoretical references for the development of the modern sports culture in rich regions of China, which has a certain practical significance.