摘要
文章采用文献资料法、专家访谈法、逻辑分析等方法解析农村体育市场细分，了解了农村体育产业的发展现状，找出其发展的瓶颈，最后结合政府规制理论，提出建议：向农民进行体育消费的宣传教育；营造有利于农村体育产业发展的社会经济环境；完善农村公共服务体系；培养农村体育产业专业人才；加大对农村体育产业的财政扶持；鼓励开发新型主导体育产品等政府规制途径促进农村体育产业的发展。
Abstract
By using the methods of literature review, expert interviews and logical analysis, this paper analyzes rural sports market segmentation and present situations of the development of the rural sports industry, finding out the block of its development and finally putting forward the proposals which combines with the government regulation theory. Suggestions of the study include spreading the idea of sports consumption to farmers, establishing social and economic environment for the development of rural sports industry, improving the rural public service system, training specialists in the field of rural sports industry, increasing financial support for rural sports industry and encouraging the development of the new leading sports products. By these government regulation ways, this paper hopes to promote the development of rural sports industry.
NETL
NSTL
维普
万方数据