There are various ways to participate in charity, such as charitable donations, activities and funds. For sports stars, the standardized and specialized trend of operating charity is to establish non-public funds in the name of sports stars or special sports funds under public-raising funds. To establish individual charity funds for sports stars is beneficiary for long-term effect, numerous sources of charity funds and specialized management. To have a sustained development and being a charitable brand, it should be make sure that the foundation must have a clear target and goal. it must design it’s own brand of charity project. it must establish long-term mechanism of raising funds.