摘要
文章结合广西户外运动赛事运作的经验，用文献资料法、专家访谈法、实地调查法等研究方法对广西户外运动的现状进行研究，帮助户外运动迅速融入到市场，建立体育旅游的营销意识，拓宽当地户外运动特色项目的发展途径，建构一套有区域特色的户外运动赛事运作模式，为文化资源建设、经济建设、社会进步以及实现体育旅游的可持续发展提供参考和借鉴。
Abstract
Based on the experience of Guangxi outdoor sports events, this paper studies the status quo of outdoor sports in Guangxi by means of literature review, experts interviews, field survey and other research methods to help outdoor sports quickly integrate into the market, establish sports tourism marketing awareness, broaden the development approach of local outdoor sports characteristics, and construct a set of regional characteristics.It will provide references and lessons for development of culture, economy, society and sustainable P.E. development.
基金项目
基于体育旅游营销模式下广西户外运动的现状与对策研究(tzkyyb201501)
NETL
NSTL
维普
万方数据