摘要
运用 SWOT 分析法，对可穿戴设备趋势下太原国际马拉松赛事的优势、劣势、机遇与挑战进行分析，并提出对策建议：利用可穿戴设备，打造新赛事名片；丰富运动数据资源，搭建运动数据分析平台。
Abstract
The advantages, disadvantages, opportunities and challenges of Taiyuan International Marathon in the trend of wearable devices are analyzed by SWOT analysis method, and the study puts forward countermeasures and suggestions:first, use wearable devicesto create a new event name card; second,enrich sports data resources and build sports data analysis platform.
NETL
NSTL
万方数据