2008 Beijing Olympic Games popularized taekwondo in China. The passion and vitality shown in taekwondo attract more and more people to love this sport, thus pushing forward the constant development of taekwondo clothes market. At present, taekwondo brand products in China are mainly foreign brands, forcing domestic taekwondo manufacturers to conduct OEM and generating an increasing number of branch taekwondo products with different quality and varieties in the market for consumers to select. This paper takes four brands South Korean MOOTO, WESING, DAEDO and KANGRUI as examples, uses the approaches of document literature, questionnaires, interviews and data reduction to analyze the taekwondo clothes market in Changchun City, points out the existing problems and provides reference for a better management of the taekwondo clothes market.
NETL
NSTL
维普
万方数据
