摘要
2008年北京奥运会让跆拳道运动在中国推广开来，跆拳道运动中的激情与活力使越来越多的人喜爱上了这项运动，这就推动跆拳道服装市场得以不断发展。目前，跆拳道品牌产品在中国主要是以国外品牌为主，使得国内的跆拳道厂商不得不去贴牌生产，于是就有越来越多的各种质量各种样式的品牌跆拳道产品出现在消费者的视野里。文章以韩国 MOOTO、九日山、泰山、康瑞这四个品牌为例，通过文献资料法、调查问卷法、访谈法、数据整理法对长春市跆拳道服装市场进行分析，指出其中存在的问题，为更好规范跆拳道道服市场提供参考。
Abstract
2008 Beijing Olympic Games popularized taekwondo in China. The passion and vitality shown in taekwondo attract more and more people to love this sport, thus pushing forward the constant development of taekwondo clothes market. At present, taekwondo brand products in China are mainly foreign brands, forcing domestic taekwondo manufacturers to conduct OEM and generating an increasing number of branch taekwondo products with different quality and varieties in the market for consumers to select. This paper takes four brands South Korean MOOTO, WESING, DAEDO and KANGRUI as examples, uses the approaches of document literature, questionnaires, interviews and data reduction to analyze the taekwondo clothes market in Changchun City, points out the existing problems and provides reference for a better management of the taekwondo clothes market.
NETL
NSTL
维普
万方数据