The development strategies of"centralization"and"decentralization"are the representative strategies adopted by the leading enterprises in the short video industry.The advantages,specific implementation measures and long-term results of different strategies are the core concerns of all enterprises.In basis of the concept of platform ecosystem,the short video platform ecosystem model was constructed.Based on the theory of value co-creation,the paper analyzed the process of value creation,exchange and acquisition of each subject.Anylogic platform was used to simulate the evolution trend of short video platform enterprises under the strategy of"centralization"and"decentralization".It is pointed out that"centralization"strategy is suitable for the initial stage of platform development,and"decentralization"strategy can help enterprises gain long-term competitive advantages.Finally some suggestions are pointed out for the development of short video platform enterprises.
关键词
短视频平台/"中心化"战略/"去中心化"战略/价值共创
Key words
short video platform/"centralization"strategy/"decentralization"strategy/value co-creation
万方数据