"Playlabor"is a kind of digital labor that produces data commodities in the form of"production and con-sumption"under the domination of platform capital.It differs from traditional labor and other types of digital labor in that it highlights the entertainment nature of"play";It differs from traditional leisure activities in that it stresses the productive nature of"labor".Based on the different leisure motivations of platform users,"playlabor"can be divid-ed into three types:leisure participation,exploration out of interest and professional interaction.These three types of"playlabor"can create three types of data products:"user awareness data""exploratory data",and"professional data"respectively.Like the commodities created by general labor,data products created by the"playlabor"of plat-form users also have value attributes.In the process of value creation,users are included in the logic of capital accu-mulation by platform capital,which promotes the value proliferation of platform capital and reflects the productive characteristics of"playlabor"and even platform capital.