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商务旅游产业区域发展战略探析——以北京朝阳区为例

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商务旅游产业是旅游业的一个重要分支,目前同观光休闲旅游一起,共同构成中国旅游业发展最重要的组成部分.如何意识到及未来市场发展重要性的基础上,充分学习其他商务旅游发达地区和国家的经验,并结合中国各地区特点和资源来发展商务旅游产业将具有重要的理论和现实意义.以北京朝阳区为例,根据商务旅游市场的特点,通过实证分析得出中国发展商务旅游产业的战略对策.
Development strategy of business tourism industry——take Beijing Chaoyang district for instance
Business travel industry is an important branch of the tourism industry, it will ,with leisure tourism, constitute the most important part of tourism industry development. Most of research of Business travel focus on markerting methods and development of hotel industry and destination government. Based on the full reference and use of international business travel industry experience of developed countries and regions, combined with the various regions of China business travel market characteristics and their own resources to the development of business tourism industry . This paper takes Chaoyang District as an illustration on the development of business tourism industry strategic response.

business travel industrystrategy of regional developmentChaoyang District Beijing

马亮

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北京农学院园林学院,北京102206

商务旅游产业 区域发展战略 北京朝阳区

北京市教委资助项目

SM201210020004

2012

北京农学院学报
北京农学院

北京农学院学报

CSTPCD
影响因子:0.539
ISSN:1002-3186
年,卷(期):2012.27(1)
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