Analysis of thefactors of successful internet crowd-Funding agricultural project: a case studyonDajiazhonginternet crowd-funding platform
The rise of the Internet crowd-funding agriculturalprojects has led to the development of agriculture,but it was rarely studied that how to display project information on the platform can improve the success of funding.[Objective]Through the a nalysis of the factors that affect the success of the project,the thesis is to figure outhow the presentation of agricultural project on crowd-funding platform can improve the probability of successful funding and promote the development of agriculture.[Methods]Based on the case of Dajiazhong internet platform,thispaper analyzes the difference of the success and unsuccessful projects in the platform display by independent sample T test and Lameda correlation analysis.[Results]Types of funding,fund raising,number of videos and number of words of project description is irrelevant to whether the project is financed successfully.There are significant differences in success and failure of the project,and the certification for products is also an important factor affecting the success of the project financing.[Conclusion]Fundraiser should pay attention to the project photo display,avoid blind investment,and raise the credibility of funding projects as much as possible through certification.
NETL
NSTL
万方数据
维普
