摘要
[目的]探明北京市乡村旅游高质量发展的路径.[方法]以北京市平谷区东高村镇为例,运用实地调查访谈、问卷分析等方法探究东高村镇创客与乡村旅游发展的关系.[结果]创客主体会对乡村旅游产生积极影响.[结论]北京平谷区东高村镇乡村旅游发展的建议:从完善旅游目的地基础设施建设、定制乡村专属文化IP,扩大旅游宣传、加强乡村旅游人才队伍建设,搭建旅游信息平台、注重社区参与,构建多元分配机制.
Abstract
With the implementation of the rural revitalization strategy,rural tourism has become an important pillar of rural economic development,and rural creators are an important driving force for the transformation and upgrading of rural tourism.[Methods]This paper takes Donggaocun Town,Pinggu District,Beijing as an example and uses field survey interviews,questionnaire analysis,etc.to explore the relationship between creators and rural tourism development in Donggaocun Town.[Objective]The purpose of this paper is to explore the path of high-quality rural tourism development in Beijing.[Result]The creator subjects will have positive impacts on ru-ral tourism.[Conclusion]This paper puts forward suggestions for the development of rural tourism in Donggaocun Town from the as-pects of improving infrastructure construction in tourist destinations,customizing rural exclusive cultural IP,expanding tourism promo-tion,strengthening the construction of rural tourism talent team,building a tourism information platform,paying attention to commu-nity participation,and building a diversified distribution mechanism.
基金项目
北京市教育委员会科研计划项目资助(SM202310020001)
北京农学院繁荣社科行动计划人文社科专项(FRSK-2024-013)
北京农学院青年教师科研创新能力提升计划(QJKC2022035)
NETL
NSTL
万方数据