The spiritual life of young people needs entertainment activities provided by electronic products to meet the virtual imagination and realistic emotional sustenance of young people.Electronic pickled mustard is full of young p eople's dining time,which has experienced two stages of development with TV and mobile phone as the main media.From the perspective of the characteristics of the times,electronic pickled mustard reflects the spiritual fast-moving consumer goods in the fast-food era,the multi-text creation in the video era,the participatory culture in the network era and the immersive experience in the digital era.Media dependence,time resistance,spatial reorganization and loneliness compensation are the realistic causes of the phenomenon of young electronic pickled mustard.This paper adopts the bifurcation point of view to dialectically treat the phenomenon of youth electronic pickled mustard,clarify the positive and negative influences,rationally examine the phenomenon of electronic pickled mustard,and strive to provide youth with better quality spiritual life products with the help of media content reform.