During the mass media period,the"female doctor"group was always labeled as"older","sad marriage"and"third sex",and the image was distorted.The rise of short videos has prompted them to move from"backstage"to"foreground"and reconstruct their self-image.After exploring the video presentation of female doctors at Blibili,this study found that female doctors presented four types of images in Bilibili:"the image of a scientific researcher who is active and committed to academia","the image of a lonely brave person who is not afraid of difficulties and becoming more and more courageous","an emerging female image who pursues equality and respect in marriage and love",and"a preacher who is willing to share and solve doubts",and the diversified image has played a positive role in breaking public stereotypes,dissolving social prejudices,and helping more women to devote themselves to scientific research.However,at the same time,the study also found that there is a"idealized"tendency in the presentation of female doctors'videos,which is manifested in the image of"scrambling"under the gaze,the emotional labor of positive expectations,and the reverse presentation under negative questioning,resulting in the risk of"distortion"in the image of"female doctors".Therefore,this study proposes that in order to truly dissolve the stereotypes of different groups in society,it is necessary to rely not only on the awakening of the"presenting subject",but also on the rational cognition of the"viewer",so as to prevent the shift from negative portrayals in the"mass media"period to idealized impressions in the"new media"period.
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