Youth prosperity is the country's prosperity, youth strong is the country's strong. The civic consciousness of young farmers as a social consciousness and the rural vitalization as a social existence have produced a time-space intersection in the rural areas of the new era. It has internal consistency and agreement with rural vitalization. The scientific connotation of the citizen consciousness of young farmers in the new era not only carries out the " top-level design of citizen consciousness " with the overall goal of building a strong socialist modernization country, but also carries out the " grass-roots design of citizen consciousness of young farmers " with the general requirements of the rural vitalization strategy as the basic focus, so as to make its connotation universal and special. Under the guidance of the rural vitalization strategy, the content of the cultivation of young farmers' civic consciousness is closely explained in detail around the six aspects of the thriving businesses, pleasant living environments, social etiquette and civility, effective governance, prosperity, and grassroots Party building.