Digital Transformation of China's Sports Industry:Motivation Mechanism and Business Performance Assessment
The Digital transformation of sports enterprises has become an important leading force in building a new competitive advantage of national sports,which not only promotes the total factor productivity of China's sports industry,but also injects full vitality into the high-quality development of China's economy.This paper explored the impact and mechanism of digital transformation on business performance of sports enterprises based on the research samples of enterprises in the sports industry concept sector in Shanghai and Shenzhen from 2010 to 2021.The results show that the digital transformation of sports enterprises will effectively enhance the level of business performance,and government subsidy policies will promote the role of digital transformation in improving business performance,while corporate financing constraints will inhibit the driving effect of digital transformation on busi-ness performance.In the heterogeneity testing,it is found that digital transformation of sports enterprises can better promote the improvement of business performance of non-state enterprises and small-scale enterprises.In addition,the digital transformation of sports enterprises can affect business performance through two channels:improving operational efficiency and reducing operational costs.The basic empirical results of this paper remain robust through the tests of substitution variables and instrumental variables.Finally,this paper proposes countermeasures that sports enterprises should actively apply digital data technology to further promote digital transformation,com-plete both technical and structural optimization to improve efficiency and reduce costs,strengthen the government guidance in social capital investment,and enhance the digital transformation guarantee of sports enterprises to pro-mote the sustainable and healthy development of sports enterprises.
digital transformationsports enterprisessports industryindustrial policyfinancing constraintsop-erational performance
万方数据
维普
