Why"Frisbee Yuan":A Study on the Factors Influencing Sports Stigmatization in the Social Media Environment
The stigmatization of sports reflects social cognition and cultural construction.This paper takes the the inter-net buzzword"Frisbee Yuan"as an example,mining social media texts related to"Frisbee Yuan"through Big data,and using the Grounded theory to study the influencing factors of sports stigma in the social media environment.The re-search found that labeling and otherness are the internal driving factors behind sports stigmatization,leading to identity discrimination among sports participants;the characteristics of social media trigger the spread of intergroup emotions,af-fecting the social cognition and behavioral practices of those who are stigmatized;cultural factors such as social norms and values influence the existing cognition of society,promoting the formation of complex interpretations of the word"yu-an"beyond its traditional contexts;social media has changed the traditional one-way trend of stigmatization,and those who are contaminated have developed proactive self-awareness and resistance practices under the empowerment of social media;the stigmatization process of women's participation in sports contains the role of gender elements,which need to be examined in the interrelationship of"body-emotion-social culture".Therefore,sports communication should adhere to the correct value orientation,redirect the phenomenon of stigmatization from emotional venting to rational exploration,promote social information sharing and meaning exchange,and provide space for the elimination of stigmatization.
stigmatizationGrounded TheoryFrisbee Yuansportsinfluencing factorssocial media
万方数据
