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多维融合视角下体育产业高质量发展的价值增长逻辑阐释

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我国经济已由高速增长阶段转向高质量发展阶段,亟待培育支撑经济发展的新增长点和新动能。就体育产业高质量发展而言,构建新型产业链整合模式、推动并实现体育与相关领域的融合发展已经成为获得新动能的重要源泉;厘清其中的价值增长逻辑,对于寻求新的竞争优势,提升体育产业的核心竞争力具有理论价值,对于帮助体育企业找到发展路径具有重要现实意义。基于价值工程理论,强化产品思维,探讨体育产业多维融合发展的理论依据、核心问题以及产业价值增长逻辑。研究表明:寻求资源价值最大化是体育产业多维融合发展的根本逻辑,体育产业多维融合高质量发展是一项价值工程。分析体育产业多维融合面对的核心问题,提出价值增长理念及路径,并从产业组织、产业实践以及学术研究等方面提出针对性建议。
The Logic of Value Growth in High-quality Development of Sports Industry from the Perspective of Multidimensional Integration
China's economy has transitioned from a phase of rapid growth to that of high-quality development.It is urgent to foster new economic growth points and economic growth drivers to support economic progress.For high quality sports industry development,establishing a novel model of integrative industry chain and facilitating the inte-gration of sports industry with related industries have emerged as crucial sources of new momentum.Clarifying the logic of value growth holds theoretical significance in the quest for new competitive advantages and the enhancement of the core competitiveness of the sport industry.It also carries substantial importance in guiding sport enterprises toward a sustainable development trajectory.Drawing on the value engineering theory,this study emphasizes a product-oriented perspective and delves into the theoretical foundations,core issues,and logic of sports industry multidimen-sional integration.This study reveals that maximizing the value of resources is the fundamental logic underlying sports industry's multidimensional integration and development.The multidimensional integration and high-quality devel-opment of sports industry is value engineering.This study examines the core challenges encountered in the high-quality sports industry's multidimensional integration.It introduces the concept and pathway of value growth and provides targeted suggestions within the realm of industrial organization,industrial practice,and academic research.

multidimensional integration of sport industryhigh-quality developmentlogic of value growthproduct-oriented perspective

肖淑红、侯昀昀、王者

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北京体育大学体育商学院,北京 100084

英国拉夫堡大学体育商业研究所,英国伦敦E20 3BS

体育产业多维融合 高质量发展 价值增长逻辑 产品思维

中央高校基本科研业务费专项教育部哲学社会科学后期资助重大项目

22JHQ019

2024

北京体育大学学报
北京体育大学

北京体育大学学报

CSTPCDCSSCICHSSCD北大核心
影响因子:1.798
ISSN:1007-3612
年,卷(期):2024.47(2)
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