Realistic Dilemmas and Relief Paths of International Communication of China's Sports Intangible Cultural Heritage under the Background of Decoupling
As a universal language across national borders,sports serve as an important carrier of cultural exchange and communication.The international communication of China's sports intangible cultural heritage is of great signifi-cance for"telling China's story well and making China's voice heard",thereby bridging the gap between China's e-conomic development and cultural soft power.However,in the context of multiple global crises,the"decoupling and supply chain disruption"strategy against China implemented by Western countries has made the international communication of China's sports intangible cultural heritage deeply trapped in the complex vortex of the political game of great powers.Therefore,the international communication of China's sports intangible cultural heritage should not only deal with the competition among sports events and the weakness of its own theoretical system,but also break through the deadlock of economic dilemma,geopolitical tensions,and the stalemate of decoupling,and strive to create a peaceful environment conducive to the international communication of China's sports intangible cul-tural heritage.Based on the decoupling strategy implemented by western countries on China,this paper probes into the realistic dilemmas of the international communication of China's sports intangible cultural heritage through litera-ture review and logical analysis,and proposes strategies to alleviate these challenges.The specific views are as fol-lows:the theoretical system of China's sports intangible cultural heritage is still weak,resulting in the fragmentation of international communication;the exclusion of eastern cultures by Western homogenous cultures results in asym-metrical international communication of China's sports intangible cultural heritage;western countries'dominance in trade patterns undermines China's discourse power in the international communication of its sports intangible cultural heritage;the overall turbulent global situation exacerbates the deteriorating environment for international communication of China's sports intangible cultural heritage.To solve these problems,the following suggestions are put forward:1)Improve the theoretical framework of China's intangible cultural heritage in sports,and strengthen its communication through the platform of Chinese international education;2)Enhance the soft power of China's sports intangible cultural heritage to amplify its influence in international communication;3)Leverage the"dual-circulation"economic development model to stimulate the power of sports intangible cultural heritage communica-tion;4)Strengthen and expand the maintenance of the"Belt and Road Initiative"countries to drive broader inter-national communication of sports intangible cultural heritage.
decouplingsports intangible cultural heritageinternational communication
万方数据
维普
