From"Social Shake"to"Subject Three":A Media Archaeological Exploration of Dance and Its Social Evolution
The prevalence of short videos in the new media era has given rise to new forms of dance culture,among which"social shake",represented by"Subject Three"(Ke Mu San),has become particularly popular.A media archaeological exploration of"social shake"reveals that its initial popularity can be traced back to the short-video platform"Meipai",where its"social"aspect emphasized"mass"participation in"everyone shakes together".The"social shake"of the"Kuaishou"era highlighted the hybrid form and social and historical changes resulting from the cross-cultural communication between foreign dance culture and the culture of China's northeastern regions.The ongoing popularity of the new style"social shake",exemplified by"Subject Three"on the TikTok platform,has reshaped the forms of popular dance culture and emerging production modes in the short video era.It reflects people's social and emotional states in the digital age and transforms the"invisible others"into"visible others".
short video"Subject Three""social shake"popular dance cultureothers