It is an important issue in the current research of dance drama communication to introduce the theories and methods of communication to establish an interpretation framework for dance drama communication and explore ways to improve the communication effect of dance drama.Based on the reception theory,this paper uses word frequency,semantic network,and methods of grounded theory to extract and analyze the category and the structure,and interaction mechanism of the audience's cognitive,emotional,and behavioral involvement from 2710 Weibo comments on The Journey of a Legendary Landscape Painting.It finds that intuitive,emotional,and personalized discourse more easily enters the public opinion field;dance drama communication exhibits a significant small-world effect and hierarchical characteristics,constructing a four-layer structure of"core-subcore-transition-periphery";and the audience involvement generally follows a"cognitive-emotional-behavioral"progression,with emotional involvement being the core element,while the roles of cognitive and behavioral involvement should be more fully utilized.The study proposes four suggestions to optimize the communication effectiveness of dance drama:enhancing the aesthetic attainment of the audience and avoiding the traps of entertainment and vulgarization;adjusting the distribution of dance drama's memorable points and making full use of traditional cultural symbols to open up the meaning space;relying on large-scale social and cultural rituals to generate media events and raise the general audience's expectation for dance drama;and expanding the interpersonal communication network of dance drama and enhancing the media literacy of opinion leaders.
关键词
舞剧传播/受众卷入度/接受理论/《只此青绿》/内容分析/质性研究
Key words
dance drama communication/audience involvement/reception theory/The Journey of a Legendary Landscape Painting/content analysis/qualitative research
万方数据