首页|国潮舞剧精品市场表现影响因素的实证分析

国潮舞剧精品市场表现影响因素的实证分析

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国潮舞剧精品作为艺术实现社会效益与经济效益并存的典范,背后蕴藏着深刻的文化内涵与管理逻辑.文章运用实证研究法,提出围绕"爱国主义情感与让渡价值驱动下的观众认同、'视听—剧本—语汇'三重逻辑下的专家认可、社会效益与经济效益关系高阶转变的市场反应"相关备择假设,构建"国潮舞剧精品市场表现的影响因素模型",揭示其必然性因素.该实证研究发现,必然性因素并非全部直接作用于国潮舞剧精品的市场表现,其呈现过程具有必然性与偶然性共存的特征,必须用历史的、发展的和辩证的观点综合审视.进一步研究得出结论,必然性、共通偶然性、个别偶然性三者共同影响国潮舞剧精品的市场成功表现.其中,个别偶然性难以被塑造,共通偶然性则有望通过规律预测.据此,文章提出"国潮舞剧精品共通偶然性规律预测实施方案"的今后研究方向,旨在大数据赋能下,将偶然性最大化转化为可预测的必然性,为相关研究提供科学的研究起点.
An Empirical Analysis of Influencing Factors on Market Performance of China-Chic Dance Drama Masterpieces
As exemplars of achieving social and economic benefits through art,China-Chic dance drama masterpieces have profound cultural connotations and management logic.Through empirical research,this paper proposes alternative hypotheses related to"audience recognition driven by patriotism and perceived value,expert endorsement under the tripartite logic of'audiovisual-script-language',and market responses to a high-level transformation between social and economic benefits".It constructs a"model of influencing factors on the market performance of China-Chic dance drama masterpieces",revealing their inevitable factors.This empirical study finds that not all inevitable factors exert a direct impact on market performance,as the presentation process is characterized by a coexistence of inevitability and contingency,which requires a comprehensive examination from historical,developmental,and dialectical perspectives.Further research indicates that inevitability,common contingency,and individual contingency influence the market success of China-Chic dance drama masterpieces.Among them,individual contingency is challenging to shape,whereas common contingency can be predicted through regularity.Accordingly,this paper proposes the future research direction of developing a"predictive model for the common contingency of China-Chic dance drama masterpieces",aiming to maximize the transformation of contingency into predictable inevitability under the empowerment of big data,thereby providing a scientific foundation for related research.

China-Chic dance dramamarket performancecontingencyinevitability

陈楠、张锐雯、张琪然

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中国音乐学院艺术管理系,北京 100101

北京舞蹈学院人文学院,北京 100081

国潮舞剧 市场表现 偶然性 必然性

2024

北京舞蹈学院学报
北京舞蹈学院

北京舞蹈学院学报

CSSCI北大核心
影响因子:0.294
ISSN:1008-2018
年,卷(期):2024.171(5)