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舞蹈短视频的传播现状研究——基于抖音平台的实证分析

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舞蹈短视频是通过智能手机拍摄、剪辑、上传、分享的以舞蹈表演、舞蹈教学和舞蹈创作等为主要内容的5分钟内的短视频类型.文章以"舞蹈"为关键词,在"巨量算数"平台展开话题搜索,采取舞蹈话题"人群画像"的数据样本,结合人工数据处理方式进行可视化分析.文章发现,用户兴趣中的四种舞蹈类型:手势舞、民族舞、日常舞蹈、专业舞蹈,不只是舞蹈影像类型的差异,其在各自领域也担任着不同角色,具有不同的社会功能.在各种要素的交叉融合以及相互作用中,舞蹈短视频成为缓解压力的新工具、舞剧全民化的新路径、云端舞台的新呈现.
Current Status of Dance Short Video Dissemination:an Empirical Analysis Based on Tiktok Platform
Dance short videos are a type of short video that captures,edits,uploads,and shares dance performances,dance tutorials,and dance creations within 5 minutes through smartphones.Taking"dance"as the keyword,this paper searches the topic on the"giant arithmetic"platform,collects the data samples of the"audience portraits"of the dance topic,and makes a visual analysis combined with manual data processing.It finds that the four types of dance that users are interested in are gesture dance,ethnic dance,daily dance,and professional dance.These dances are not only some kind of dance image,but also play different roles and have different social functions in their respective fields.Moreover,in the integration and interaction of various elements,dance short videos have become a new tool to relieve pressure,a new path for the popularization of dance dramas,and a new presentation of cloud stage.

Tiktokdance short videoempirical analysisvirtual stage

黎婕

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中南大学人文学院,长沙 410006

抖音 舞蹈短视频 实证分析 云端舞台

2024

北京舞蹈学院学报
北京舞蹈学院

北京舞蹈学院学报

CSSCI北大核心
影响因子:0.294
ISSN:1008-2018
年,卷(期):2024.171(5)