This study aims to explore the student-centered teaching reform of the"Jewelry Brand Asset"course based on the theory of participatory teaching,combined with the cur-rent teaching situation of the course,and through the introduction of case analysis.Center-ing on the three stages of teacher instruction,case analysis,and student practice,this study proposes a series of educational reform measures in the teaching of the"Jewelry Brand As-set"course,such as teaching content,teaching form,and teaching assessment.This study facilitates the implementation of a multi-level teaching form that combines theoretical learn-ing and practical manipulation in this course,constructs an effective teaching system,and cultivates professional jewelry talents who meet the practical needs of the jewelry industry.Additionally,the course adopts a diversified assessment and evaluation mechanism to evalu-ate students'comprehensive abilities and learning effects from multiple perspectives,in or-der to mobilize students'enthusiasm and participation in the teaching process and achieve student-centered participatory teaching.
关键词
教学改革/品牌资产/珠宝品牌/案例教学/周大福
Key words
teaching reform/brand equity/jewelry brand/case teaching/Chow Tai Fook
维普
万方数据