Planning and Running of Museum Online Digital Products:A Ten-Year Retrospective of the Palace Museum Mobile Applications(2013﹣2022)
Reviewing the strategies and practices in the development of the'The Digital Palace Museum'helps analyze changing product concepts and technological applications across different time periods,then,summarizes the insights of digital development on public cultural services in museums.This retrospective journey,spanning from the launch of the first mobile app in 2013 to the renaming of'The Digital Palace Museum'mini-program as'The Palace Museum'in July 2022,reflects shifts in the planning and operation of digital products within the institution.It also illuminates the underlying drivers of content development and data management transformation in online digital services.This historical perspective offers insights into the path of building'The Digital Palace Museum'and serves as a strategic and practical reference for enhancing the digital capabilities of cultural and heritage institutions in online services.
Online digital productscontent creationthe Palace Museumdata managementdigital transformation of museums
NETL
NSTL
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