It analyzed the packaging design in modern product marketing important role,rearded the good packaging design was the marketing the key to success.According to the different market demand,it discussed a series of packaging design marketing strategy： brand positioning marketing strategy,product positioning marketing strategy,consumer orientation marketing strategy.And then it analyzed the packaging design was based on sales promotion for ultimate purpose of psychological identity,to win a consumer,and was the modern marketing ultimate market.It put forward the packaging design should keep pace with the times,according to different market environment and grasping the consumer psychology strategy,getting out of our own unique way.
NETL
NSTL
万方数据
维普
