What Makes"Journey of a Legendary Landscape Painting"Successful:Research on the Visual Communication Mechanism and Design Application of China-chic Aesthetics
The work aims to explore how to make"China-Chic"more effectively meet the emotional needs of the public and get out of the limitations of"symbolization"under the new era background and cultural context,and then apply China-Chic aesthetics in modern design.Taking the program"Journey of a Legendary Landscape Painting"as an example,the method of empirical analysis was used to explore the motivations behind the China-Chic and analyze the visual com-munication mechanism of the China-Chic aesthetics.A case study was conducted on the China-Chic consumer App design based on the empirical analysis results.In the empirical analysis,it was found that the first thing that affected the per-formance of the China-Chic in the aesthetics of the China-Chic was the color,followed by the lines,and finally the com-position.The key to the creation process of the China-Chic was to create an immersive"spiritual"experience.The crea-tion process of the China-Chic should be based on the context of the times,and possess contemporary aesthetic value and focus on modern expression.The China-Chic consumer APP designed based on this result also showed good usability and beauty.The visual communication mechanism of China-Chic aesthetics provides reference suggestions for the design of modern China-Chic products,and is of great significance to the dissemination of China-Chic culture.
China-Chic aestheticsempirical analysisJourney of a Legendary Landscape Paintingvisual expressionaesthetic measurement
NETL
NSTL
万方数据
