The work aims to analyze the visual element characteristics of the national intangible cultural heritage"Liangping Woodblock New Year Paintings"and explore design methods for integrating these elements with local spe-cialty packaging to promote the diversified development of specialty packaging and the modern dissemination of tradi-tional culture.Initially,through documentary research and field studies,the data on"Liangping Woodblock New Year Paintings"were collated and organized combined with case analysis.Then,the focus was primarily on works inherited from the Qing Dynasty,to compare and analyze the five core visual elements:lines,forms,facial features,colors,and patterns of"Liangping Woodblock New Year Paintings",providing a clear direction for the effective application of these elements in specialty packaging design.Subsequently,a design method for integrating"Liangping Woodblock New Year Paintings"with specialty packaging was developed based on standard packaging design processes.This integration design method was applied in designing the packaging for a local specialty,"Liangping Pomelo."The packaging design of"Li-angping Pomelo"validates the feasibility of the integration design method,providing a useful reference for other specialty packaging designs and paving a new path for the innovative dissemination of traditional culture.
关键词
梁平木版年画/土特产/梁平柚/包装设计/多元化发展/创新传播
Key words
Liangping Woodblock New Year Paintings/local specialty/Liangping Pomelo/packaging design/diver-sified development/innovative dissemination
万方数据