Exploration of Emotionally Guided Cruise Ship Public Space Planning from the Perspective of Experience Economy——Taking Disney Cruise Line as an Example
Exploration of Emotionally Guided Cruise Ship Public Space Planning from the Perspective of Experience Economy——Taking Disney Cruise Line as an Example
China's cruise tourism industry has a good foundation for development,but there are still many difficulties in promoting the high-quality development of the cruise tourism industry.Based on the current tourism market demand,the evolution of the cruise passenger group structure and demand experience,take Disney Cruise Line as an example,analyze the successful experience of different series of cruise ships from the aspects of product industry,space planning,theme intellectual property(IP)characteristics,summarize the Disney Cruise Line in the experience economy and emotional guidance on the theme of the planning mode of entertainment products,and help cruise tourism transform to the direction of high service,diversification and thematization.
关键词
公共空间主题化/邮轮业态布局/可持续发展
Key words
thematicization of public space/cruise industry layout/sustainability
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