首页|体验视角下邮轮空间探析——以迪士尼邮轮为例

体验视角下邮轮空间探析——以迪士尼邮轮为例

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我国邮轮旅游产业发展基础较好,但在推动邮轮旅游产业高质量发展方面尚存诸多难点.基于当前旅游市场需求、邮轮客群结构和需求体验的演变,以迪士尼邮轮为例,从产品业态、空间规划和主题知识产权(IP)特色等方面对不同系列邮轮的成功经验进行解析,总结迪士尼邮轮在体验经济和情绪引导上对于主题娱乐产品的规划模式,助力邮轮旅游向高服务、多元化和主题化方向转型,促进国产邮轮主题体验板块的提质升级.
Exploration of Emotionally Guided Cruise Ship Public Space Planning from the Perspective of Experience Economy——Taking Disney Cruise Line as an Example
China's cruise tourism industry has a good foundation for development,but there are still many difficulties in promoting the high-quality development of the cruise tourism industry.Based on the current tourism market demand,the evolution of the cruise passenger group structure and demand experience,take Disney Cruise Line as an example,analyze the successful experience of different series of cruise ships from the aspects of product industry,space planning,theme intellectual property(IP)characteristics,summarize the Disney Cruise Line in the experience economy and emotional guidance on the theme of the planning mode of entertainment products,and help cruise tourism transform to the direction of high service,diversification and thematization.

thematicization of public spacecruise industry layoutsustainability

刘姗、栾雁宁、王楠、付一丁、芦洋幸怡

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中冶建筑研究总院,北京 100088

中船邮轮科技发展有限公司,上海 200137

公共空间主题化 邮轮业态布局 可持续发展

2024

船舶工程
中国造船工程学会

船舶工程

CSTPCD北大核心
影响因子:0.406
ISSN:1000-6982
年,卷(期):2024.46(8)