The public opinion ecology and communication ecology in the era of integrated media have undergone changes,and the ideological and political education work in universities is facing new situations,requirements,and challenges.Universities should utilize new media and technologies to carry out online education,upgrade the dissemination efficiency of integrated media matrix,educate and guide students with correct political direction,public opinion orientation,and value orientation,and continuously enhance the effectiveness of online ideological and political work.The article focuses on the changes in the communication ecology of ideological and political education in universities from the perspective of integrated media matrix,explores the practical difficulties of online ideological and political education in universities from the perspective of communication studies,and proposes a path to build a system for online ideological and political education,providing reference and guidance for scientifically doing a good job in online ideological and political education in universities.
关键词
融媒体/矩阵传播/网络思政教育/高校/立德树人
Key words
integrated media/matrix propagation/online ideological and political education/universities/foster character and civic virtue
维普
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