This paper studies the overall marketing of agricultural products in Xuanjiangying town, Fengning county in Chengde, through data analysis, on-site investigations, interviews and other methods. Several problems are found in current agricultural product marketing, including inconsis-tent product standards, shortage of talent resources, lack of e-commerce ecosystem, limited market-ing topics, and inadequate e-commerce infrastructure. To arercome these challenges, the study for-mulates five corresponding strategies, including expanding distribution channels and enhancing brand promotion, improving infrastructure and addressing transportation deficiencies, fostering technologi-cal innovation to enhance farmers' skills, upgrading services with a focus on user experience, and promoting industry integration to facilitate overall development. Based on this research, taking in-dustrial integration as the target, Xuanjiangying town revitalizes its rural collective assets through to-mato industry. leading by the dominant industry, characteristic industries have developed coopera-tively, and a path to prosperity has been created through the overall marketing of integrated indus-tries.
关键词
全域营销/农产品/丰宁选将营乡
Key words
overall marketing/agricultural products/Xuanjiangying town, Fengning county
万方数据