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共享经济视域下深化承德全域旅游高质量发展研究

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共享经济作为新业态新模式在推动行业数字化转型、创新驱动行业高质量供给、满足人们多层次需求方面的作用日益显现.立足承德全域旅游发展取得的成绩,多角度分析共享经济下承德全域旅游发展存在的问题.据此,在整合旅游资源,丰富共享旅游平台内容;基于消费体验共享,创新营销模式;探索"共享旅游扶贫"新模式,推动乡村振兴;加速旅游市场主体数字化转型,提升线上线下相结合的资源共享水平等四个方面提出建议,以期为深化承德全域旅游高质量发展提供参考借鉴.
High-quality Development of All-region Tourism in Chengde from Perspective of Sharing Economy
As a new business form and model,the sharing economy is playing an increasingly impor-tant role in promoting industrial digital transformation,innovating and motivating industrial high-quality supply,and meeting people's multi-layered demands.Based on achievements of the devel-opment of all-region tourism in Chengde,this paper analyzes the problems appeared in the develop-ment of all-region tourism under the sharing economy from multiple perspectives.In view of these problems,suggestions are put forward from four aspects:First,integrating tourism resources to en-rich the content of sharing economy platform;Second,innovating the marketing model based on sha-ring consumption experience;Third,exploring the new model of"sharing tourism for poverty allevia-tion"and promoting rural revitalization;Fourth,accelerating the digital transformation of tourism market players and improving the level of online and offline resource sharing.The above four aspects of suggestions will provide certain reference for deepening the high-quality development of all-region tourism in Chengde.

sharing economyall-region tourism in ChengdeOTAsharing experiencerural revi-talizationdigital transformation

宋素珍、麻春辉

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河北旅游职业学院 酒店管理学院,河北 承德 067000

河北石油职业技术大学 汽车工程系,河北 承德 067000

共享经济 承德全域旅游 在线旅游平台 体验共享 乡村振兴 数字化转型

2024

承德石油高等专科学校学报
承德石油高等专科学校

承德石油高等专科学校学报

影响因子:0.365
ISSN:1008-9446
年,卷(期):2024.26(5)