Training Strategies of Marketing Talents under Background of School-enterprise Cooperation
This study combines the demand for marketing talents in the construction machinery in-dustry and uses Factor Analysis method to extract elements of professional core competencies,further constructing a model of professional core competencies for marketing talents.This model provides a theoretical exploration for the development of talent cultivation plans,curriculum system design,teaching activity implementation,teaching evaluation and assessment in higher vocational colleges,and provides useful reference for cultivating high-quality and skilled marketing talents.By conduc-ting researches and mastering the current situation of marketing talent cultivation in the equipment manufacturing industry,the following reform measures are proposed:implementing deep school en-terprise cooperation and establishing close cooperative relationships;deepening institutional reform and innovating talent training mechanisms;optimizing the training system for professional core com-petencies.
万方数据
维普
