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重大突发事件网络舆情治理:生成逻辑、现实困境与优化路径

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重大突发事件网络舆情治理不仅是社会稳定的必然要求,也是应急治理体系和治理能力现代化的重要内容。重大突发事件网络舆情具有演化趋势难控制、爆发周期难预测、产生危害难消除等特征。文章从基础逻辑、行动逻辑和结果逻辑三个方面阐述重大突发事件网络舆情治理的逻辑理路,指出存在政府应对不精准、社会参与不充分和网民参与不积极等困境。在此基础上,从政府、社会、网民的角度提出强化政府主导、提升社会协同、完善网民参与等优化路径,旨在提升重大突发事件网络舆情治理的实效。
Governance of Network Public Opinion in Major Emergencies:Generative Logic,Realistic Dilemmas and Optimization Paths
The governance of network public opinion in major emergencies is not only a necessary requirement for social stability,but also an important part of modernizing the emergency governance system and governance capacity.For the network public opinion in major emergencies,it is difficult to control the evolution trend,predict the outbreak cycle,and eliminate the harm caused.This paper elaborates on the logical path of network public opinion governance in major emergencies from three aspects:basic logic,action logic,and outcome logic.It points out the difficulties of inaccurate government response,insufficient social participation,and weak participation of netizens.On this basis,from the perspectives of the government,society,and netizens,the paper proposes optimization paths including strengthening government leadership,enhancing social collaboration,and improving netizen participation,so as to enhance the effectiveness of network public opinion governance in major emergencies.

major emergenciesnetwork public opinionpublic opinion governanceemergency management

官烨苗、施生旭

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福建农林大学公共管理与法学院,福建福州 350002

重大突发事件 网络舆情 舆情治理 应急管理

福建农林大学科技创新专项基金项目

KCX22F14A

2024

成都行政学院学报
成都行政学院

成都行政学院学报

CHSSCD
影响因子:0.187
ISSN:1008-5947
年,卷(期):2024.(1)
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