On the Promotion of Local Cultural and Tourism Industry Brand Power under the Background of Bashu Cultural Tourism Corridor Construction:A Case Study of Longquanyi District,Chengdu
The construction of Bashu cultural tourism corridor has created good opportunities for the development of cultural and tourism industries and the promotion of urban cultural brands in Chengdu and Chongqing.As a key node on the Bashu cultural tourism corridor,Longquanyi District of Chengdu has prominent advantages and significant achievements in brand culture,brand communication,and brand extension of the cultural and tourism industry.Meanwhile,it also faces some development problems.The ways to enhance the brand power of its cultural and tourism industry include seizing opportunities,making good use of policies,and promoting the upgrading of the cultural and tourism industry;seizing the trend and relying on the strength of the core to expand and strengthen the brand of the cultural and tourism industry;strengthening unity and cooperation,collaborating with other cities to fully integrate into the construction of Bashu cultural tourism corridor;digging deep into cultural connotations,strengthening the research,protection,inheritance and utilization of local culture;strengthening government leadership,and attracting social capital investment;strengthening team building,and actively introducing high-end professional talents.
Bashu cultural tourism corridorcultural and tourism industrybrand power
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