Research on The Teaching Mode of Growth Ladder in Marketing
Marketing is a practical subject.How to cultivate talents who meet the needs of society and have systematic marketing knowledge sys-tem and application ability has always been a matter of concern.Therefore,through the rigorous learning process to help students build a scientific theo-retical system,develop a deep-seated way of thinking,and form the ability of knowledge transfer and application is the key problem we need to solve.In this paper,guided by the concept of"learner centered",based on scien-tific teaching theory,according to the characteristics of marketing disci-pline,using the new national standard as the guiding ideology,we designed and implemented the"Growth Ladder Teaching Model"combined with the training objectives of Business School of East China University of Science and Technology.We expect that this teaching innovation will have a certain refer-ence for the teaching development practice of marketing specialty.
MarketingTalent TrainingGrowth Ladder Teaching Model
NETL
NSTL
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