The Influence of Peer Group Effect on College Students'Investment and Financial Management Behavior
Peer group effect not only applies to the field of education,but also has its role and influence in the field of financial investment.Peer group effect has an impact on college students'financial investment and fi-nancing behavior from two mechanisms of'catching up with Jones"and"information complementarity',which mainly affects college students'pref-erence for risk,and their choice of investment platform and investment a-mount.Analysis with group effect in finance investment behavior and the in-fluence of the college students helps to understand how group effect influen-cesstudents'decisions under risk and uncertainty.To a certain extent,a-nalysis can reveal the restricting factors of conversion from saving to invest-ment and physical mechanism,thus to promote the conversions from saving to investment and reasonable effective path and policy suggestions.
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