New quality productivity driving rural revitalization:Theoretical logic,key issues and practical directions
Accelerating the formation of new quality productive forces and promoting comprehensive rural revitalization complement each other,and provide new guidelines for promoting high-quality agricultural and rural development and realizing the modernization of rural governance.Since entering the new era,the new knowledge productivity"industrial agriculture""quality agriculture"and"green agriculture"emphasized in promoting the comprehensive revitalization of rural areas are echoing the essential meaning of the new quality productivity"high quality,green and sustainable".The new quality productivity drives the revitalization of the industry with the innovation of technology and factor allocation,and makes innovations in the input of"new technology"and the allocation of"new factors"to promote the digital transformation and the expansion of multiple forms of rural industry,and realize the transformation from traditional to modern industrial structure.The supply of knowledge and employment opportunities drives the revitalization of talents,with the development of high value-added industries to create diversified employment and entrepreneurship opportunities for rural areas,and promote the enrichment of employment opportunities and the improvement of the accessibility of knowledge resources.Cultural revitalization is driven by the improvement of cultural inheritance and communication methods.With the help of digital technology,rural industry,human resources and cultural elements are integrated to promote the innovation of rural cultural inheritance and communication methods.The improvement of technology combination and development concept drives ecological revitalization,which is mainly reflected in the combination of green production technology enabled by science and technology and traditional agricultural production methods,and then promotes the green transformation of rural industrial structure based on the green development concept,and gradually improves the construction of ecological civilization.The upgrading of governance tools and governance models drives organizational revitalization,which is mainly reflected in the empowerment of the new generation of subversive information management technologies,tools and platforms to the decision-making process of rural organizations,which to a certain extent changes the bureaucratic tasks faced by rural organizations and the governance models that can be applied.However,it is worth noting that in the process of comprehensively promoting rural revitalization,there are still key problems that affect the driving effect of new quality productivity,such as weak digital foundation,lack of professional talents,insufficient cultural participation,game of development concepts,and digital technology burden.First,the weak digital foundation in rural areas delays the transformation and upgrading of new quality productivity formats.The basic conditions for the introduction and application of digital technology in rural areas are relatively weak,which limits the pace of the development of new quality productivity in rural areas.Secondly,the lack of professional talents weakens the sustainable development of new quality productivity.In recent years,the state has introduced a series of policies to enrich farmers'income channels and employment opportunities,which have alleviated the employment decline in rural areas to a certain extent,but there is still a big gap between rural areas and urban areas.Rural areas neither have the basis to attract talents,nor the new quality productive forces that can bear the growth of talents.Thirdly,the lack of cultural participation has affected the social nurturing atmosphere of new quality productive forces.At present,the development of rural cultural industry is often dominated by market demand,digital technology as the tool,urban aesthetic as the core,and popular elements as the guide.The development of rural culture under the embedding of digital technology often ignores the subjectivity of villagers.Fourthly,the game of development concept is divorced from the intrinsic value of the new quality productivity.The development of new quality productivity industries is often accompanied by the deep transformation and utilization of rural ecological environment,and the general ecological carrying capacity of rural areas is weak,objectively resulting in the use of ecological resources to obtain short-term profits and long-term development,individual interests and collective interests between the conflict.Fifthly,the burden of digital technology has increased the difficulty of managing new quality productivity.It is mainly reflected in the lack of information literacy of village elites,when the traditional rural governance pattern needs to be innovated,and the digital supervision of village governance needs to be strengthened.In order to deal with the above problems and reduce the difficulty of landing new quality productivity in rural areas,in the future,rural development can achieve transformation from the following aspects:industrial integration to consolidate the material foundation of rural comprehensive revitalization,talent professionalism to activate the source of rural comprehensive revitalization,cultural characteristics to cultivate the social heritage of rural comprehensive revitalization,ecological increment to build a green barrier of rural comprehensive revitalization,and digital governance to support rural comprehensive revitalization system.The above measures will help to break the realistic difficulties and institutional obstacles in promoting the landing and development of new quality productive forces in rural areas in the new era,and provide a new practical direction for the realization of the goal of comprehensive rural revitalization.
new quality productivityrural revitalizationcomprehensively revitalizehigh quality developmentpractice direction
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