New quality productive forces empower high-quality development of cultural industry:Based on the analysis framework of TOE
With the relentless surge of new quality productivity,the cultural industry stands at the cusp ofa transformative epoch,where unprecedented opportunities intertwine with challenges. This epoch-making shiftis fueled by advancements across multiple fronts,including organizational restructuring,technologicalbreakthroughs,societal shifts,service enhancements,and industry-wide effectiveness gains. While existingresearch has delved deeply into these individual dimensions,painting a rich tapestry of evolution in culturallandscape,a holistic understanding remains elusive. In the realm of academic inquiry,the transformativepotential of new quality productivity within the cultural industry necessitates a nuanced and holisticunderstanding that transcends singular analytical lenses. This study,grounded in the technology-organizationenvironment(TOE) framework,endeavors to bridge the gap by offering a comprehensive assessment of how thisemerging paradigm fosters high-quality development within the cultural sector. By integrating technologicaladvancements,organizational dynamics,and environmental factors,it sheds light on the intricate interplay thatunderpins this process.The technological dimension of the TOE framework underscores the pivotal role of digital technologies andartificial intelligence in reshaping the cultural landscape. The rapid pace of digital transformation,facilitated bythese technologies,has not only diversified the modes of cultural expression but also facilitated the seamlessintegration of cultural content across various platforms and audiences. This digital integration fosters deeperengagement,enhancing accessibility,and promoteing cultural exchange on a global scale. Furthermore,itencourages collaborative innovation within thecultural industry chain,fostering partnerships that optimizeresource allocation and streamline production processes.The organizational dimension delves into the internal mechanisms that facilitate the translation oftechnological advancements into high-quality development. The innovation-driven mechanism,organizationaladaptability,and cross-border integration mechanisms work in tandem to ensure the resilience and forwardmomentum of cultural industry. The former spurs continuous improvement and creativity,while the latter two ensure that cultural organizations remain agile and capable of navigating the complexities of a rapidly evolvingmarket. This synergy fosters a culture of experimentation and adaptation,enabling the industry to harnessemerging opportunities and respond promptly to market demands.The environmental dimension emphasizes the critical role of policy frameworks and market dynamics innurturing a conducive environment for cultural prosperity. Favorable policies,coupled with precise marketinsights and societal acceptance,create a fertile ground for innovation and growth. Such an environment not justfostersthe expansion of cultural industries but also ensures their long-term sustainability and relevance. Theinterplay between these external factors and internal mechanisms reinforces the need for a holistic approach topromote cultural industry development.Based on the above analysis,the innovation protection strategy of " establishing before breaking" isproposed first. The process of establishment includes formulating clear development strategies,objectives,systems,rules and standards for the development of cultural industry,providing direction,guidance andcompliance for the development of cultural industry. "Breaking" refers to the breaking,dismantling,andabandonment of old cultural concepts,industrial models,and technological platforms that do not adapt to thedevelopment of the times. It is necessary to keep up with the global trend of scientific and technologicaldevelopment,and actively introduce cutting-edge digital technologies such as big data,artificial intelligence,and virtual reality to inject new vitality into the development of the cultural industry.At the same time,after the establishment of the new technological foundation and development direction,the old technical barriers and restrictions should be gradually removed. Secondly,it puts forward the regionaldevelopment policy "adapting to local conditions". The principle of adapting to local conditions originates from the deep understanding of the law of development of things,and emphasizes taking the most suitable measures ina specific environment. In the field of cultural industry,this principle requires the formulation of differentiateddevelopment strategies according to the resource endowment,industrial base,scientific research conditions andother factors in different regions,so as to achieve efficient and sustainable development of cultural industry.Finally,it puts forward the market incentive measures of "classified guidance",starting from these threeaspects:the adaptive adjustment of organizational structure,the innovation and upgrading of management mode,and the reasonable allocation and training of human resources,to stimulate the vitality of the market throughprecise policies,and upgrade the cultural industry to a higher level of quality,vitality and sustainability.The cultural industry is at a key point of change,and the rise of new quality productivity is leading it to anew height. Technological innovation,organizational structure optimization,social change and efficiencyimprovement are all driving this transformation. Through the TOE framework,this study reveals how technology,organization and environment interact to promote the development of high quality culture. Facing the future,weneed to deepen the integration of digital technologies,enhance organizational flexibility,and build a favorablepolicy and market environment. The implementation of strategies such as "establishing before breaking" and"adapting to local conditions" will help the cultural industry achieve long-term sustainable development andprosperity.
new quality productive forcescultural industryhigh quality developmentTOE
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