Masculinity of Internet Popular Forms of Address Through Changes and a Reflection——Based on Internet Popular Forms of Address for Males from 2007 to 2022 as Examples
Based on Internet popular forms of address for males from 2007 to 2022s ,this paper analyzes their word-formation and communication characteristics ,and sorts out changes of their masculinity over the past 16 years,i.e. from externalization and one-sidedness to internalization and emotionalization,and then to"female economy"and"female gaze"behind the masculinity. In general,the masculinity embodied in the Internet forms of address is characteristic of shift of perspectives , collapse of dominant masculinity , polysemous communication of forms of address , and materialized"male consumption". Focusing on masculinity from Internet popular forms of address is another perspective to study masculinity now . These forms of address reflect people 's expectations of men 's roles in different periods ,and have important reference value for us to examine changes of masculinity in social changes as well as development of the age and public psychology behind.
network buzzwordsforms of address for malesmasculinitygender ordermale consumption
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