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数智时代我国清廉文化传播路径研究

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清廉文化传播是推动廉洁文化建设的重要议题。数智时代,数字技术的嵌入给清廉文化内容的生成、表达和传播形态带来根本性变革,也为清廉文化传播带来新的机遇。数字技术的加持不仅有效激活了传统清廉文化基因,丰富了清廉文化传播方式,也拓展了清廉文化表达场景,在时空交互中给予受众全新的数字文化体验。但是,由于受到算法推荐、技术伦理等因素的制约,数字技术的运用也给清廉文化的传播带来新挑战。包括算法推荐对人和社会的信息遮蔽致使受众易陷入"信息茧房"、数字基础设施建设水平不足对清廉文化吸引力感染力的影响、技术理性和价值理性的失衡导致对清廉文化精神内核的消解等。必须进一步进行算法治理,推进算法监管全过程、夯实数字基础设施建设,整合清廉文化资源、注重清廉文化内容的情感表达,不断提升清廉文化内容的吸引力和感染力,助力清廉文化"出圈"。
Research on the Communication Path of Clean Culture in China during the Digital Intelligence Era
The dissemination of a culture of integrity is an important issue in promoting the construction of a culture of integrity.In the era of digital intelligence,the embedding of digital technology has brought fundamental changes to the generation,expression,and dissemination of clean culture content,as well as new opportunities for the dissemination of clean culture.The blessing of digital technology not only effectively activates the traditional genes of integrity culture,enriches the dissemination methods of integrity culture,but also expands the expression scenarios of integrity culture,providing audiences with a new digital cultural experience in the interaction of time and space.However,due to constraints such as algorithm recommendations and technological ethics,the application of digital technology also brings new challenges to the dissemination of a culture of integrity.This includes algorithmic recommendations that obscure human and social information,making it easy for audiences to fall into an"information cocoon",the imbalance between technological rationality and value rationality leading to the dissolution of the spiritual core of clean culture,and the impact of insufficient digital infrastructure construction on the attractiveness and infectiousness of clean culture content.It is necessary to further carry out algorithm governance,promote the entire process of algorithm supervision,focus on emotional expression of integrity culture content,strengthen digital infrastructure construction,integrate integrity culture resources,continuously improve the attractiveness and infectiousness of integrity culture content,and help integrity culture"go out of the circle".

The era of digital intelligenceClean culturedigitizationspread

王星

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西南大学马克思主义学院,重庆 400715

数智时代 清廉文化 数字化 传播

2024

重庆社会科学
重庆市社会科学界联合会

重庆社会科学

CHSSCD北大核心
影响因子:0.627
ISSN:1673-0186
年,卷(期):2024.(11)