Communicating public opinion and reflecting on experience:The cross-cultural diffusion of Hong Kong cinema in the 1980s
In the 1980s,Hong Kong cinema was at its peak,achieving unprecedented success in cross-cultural diffusion and almost becoming a"global"film in a sense.During this period,Hong Kong films broke through in Asia,Europe and the United States,and the film companies represented by Shaw,Golden Harvest and New Art City continued to develop and expand based on the existing distribution pattern.They also successfully consolidated and expanded their market through the star system and genre films,producing such world-class stars as Jackie Chan,Chow Yun Fat and Michelle Yeoh,as well as creating action films,gangster films,mystery films and other"Hong Kong-style"film genres.At the same time,Hong Kong cinema has a strong popular appeal.At the same time,Hong Kong cinema's strong mass appeal,its efficient and professional video production,and the critical acclaim of film festivals have all contributed to the creation of its overseas fan base and fan culture,as well as to the structure and system of dissemination of Hong Kong cinema in various regions,creating not only a widespread viewing craze,but also the imitation or quotation of its classic passages by films from various regions.In addition,a summary and reflection on the cross-cultural dissemination of Hong Kong cinema should acknowledge a series of achievements that can be drawn on during this period:supported by a strong local culture,avoiding path dependence and market fatigue through the innovation of diverse film genres.However,it should also be pointed out that Hong Kong films should not sacrifice their own style and skills to cater to external markets,but should fully value the long-standing production tradition,and flexibly develop their own production advantages while com-bining the strengths of external films,and find a production model that matches their own film industry system.
Hong Kong cinemaintercultural communicationfan film cultureproduction traditioncultural subjectivity