Study on the influence of short video communication on college students'network moral education and countermeasures
With the development and application of Internet information technology,short video platforms have ushered in a period of rapid development,among which the self-media platforms represented by Douyin and Kuaishou have imper-ceptibly penetrated into people's daily lives with their characteristics of accurate user positioning,diversified content presentation,and novel product design.Among its wide range of audiences,young college students have become the main user groups of short video platforms due to their own and social factors.Based on the extensive dissemination and explo-sive development of online short videos,short video communication enriches the daily life of college students with its form and content,and on the other hand,has a profound impact on college students'online moral cognition and online ethics practice with its diversified content.There is a high degree of coupling and consistency between the object,content,process,and effect of short video dissemination and many aspects such as online ethics education.In order to promote the development of college students'online ethics education,this study comprehensively analyzes the challenges and oppor-tunities brought by short video communication to college students'online ethics education based on the characteristics of short video communication and the current situation of short video communication among college students.And based on the physical and mental characteristics of college students and social reality,targeted suggestions were put forward in terms of the leadership,infectiousness,interactivity,and feedback of short video communication.
network moral educationshort video transmissioncollege student
万方数据
维普
