Criticism and response to"fandom culture"anomie from the perspective of consumption alienation
Fandom culture is a network subculture phenomenon that has become popular among teenage fans in recent years.On the one hand,"fandom culture"has brought positive energy to society and made positive contributions to socie-ty under the guidance of celebrities.On the other hand,the loss of norms in the fandom has also caused tremendous nega-tive impacts on society.This negative impact is mainly manifested in the rapid development and expansion of the"fandom culture"under the impetus of capital logic.But with the frequent occurrence of chaos in the fandom,the loss of norms has caused widespread concern and brought a series of criticisms and reflections.From the perspective of consumerism,the loss of norms in"fandom culture"has multiple consumption logics.The"flow-oriented"phenomenon in the"fandom culture"reflects the logic of flow consumption,while the emotional manipulation of fans reflects its emotional consumption logic,and the deep binding with goods presents the logic of commodity consumption.At its root,the logic of capital is the fundamental driving force behind the loss of norms in the"fandom culture",and the alienation of consumer values,cultural consumption ecology,and consumption psychology are both the driving forces and the realistic conse-quences of the generation of"fandom culture"."Fandom culture"has caused serious harm to teenage groups,not only affecting their consumer values and leading to the alienation of their consumer psychology,but also having a negative im-pact on the entire social consumption ecology.Therefore,it is necessary not only to regulate the logic of capital-seeking profits,improve market consumption supervision mechanisms,and promote the healthy and orderly development of cul-tural consumption,but also actively cultivate correct consumer values among the public,promote the healthy development of network subculture,and promote the cultivation of a positive and healthy consumption mentality among the masses,so as to promote the widespread generation of rational and peaceful social mentality.
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