网络时代农产品质量安全事件风险放大机制研究——基于价值累加理论的扎根分析
Research on the risk amplification mechanism of agricultural product quality and safety incidents in the network era:Grounded analysis based on value-added theory
张群祥 1朱凯 2黎静仪1
作者信息
- 1. 浙江农林大学经济管理学院,浙江杭州 311300;浙江省乡村振兴研究院,浙江杭州 311300
- 2. 浙江农林大学经济管理学院,浙江杭州 311300
- 折叠
摘要
随着互联网的飞速发展,农产品质量安全事件借助网络媒体持续关联与聚合、发酵与扩散,极大地影响着公众的情感和态度,易引发集体非理性恐慌,网络时代信息扩散和迭代呈现全新特征和趋势,故加强农产品质量安全事件风险放大机制研究具有重要意义.基于斯梅尔塞的价值累加理论,结合"土坑酸菜"事件,利用Python技术获取媒体原始资料,对资料进行扎根编码分析,构建农产品质量安全事件风险放大机制模型.根据编码结果识别出农产品质量安全事件风险放大六大主范畴,包括结构性诱因、结构性紧张、一般化信念、(有效的)组织动员、社会控制、风险放大,将主范畴内容纳入价值累加理论六大因素中,分析表明农产品质量安全事件风险放大是以突发事件为分界点,分为前期蓄势、中期造势、紧急处理三个阶段,前期蓄势和中期造势阶段通过多轮循环相互反馈影响,最终放大农产品质量安全事件风险.在整个风险扩散过程中,网络是农产品质量安全事件风险的"社会放大站",其加速了信息传播,强化了公众风险感知.本研究运用价值累加理论、基于宏观和微观整合层面,细化探究了网络时代农产品质量安全事件风险放大的完整过程机制,进一步完善了风险放大SARF研究框架,为相关研究做了有益补充.
Abstract
With the rapid development of the Internet,agricultural product quality and safety incidents continue to be as-sociated and aggregated,fermented and spread through online media,which greatly affects public sentiment and attitude,and is prone to trigger collective irrational panic.In the network era,information diffusion and iteration present new fea-tures and trends.It is of great significance to strengthen the research on the risk amplification mechanism of agricultural product quality and safety incidents.Based on Smelser's value-added theory,combined with the"Earth pit pickled cab-bage"incident,this paper uses Python to obtain the original media data,conducts grounded coding analysis on the data,and builds a risk amplification mechanism model for agricultural product quality and safety incidents.Based on the coding results,six main categories of risk amplification of agricultural product quality and safety incidents are identified:struc-tural triggers,structural tension,generalized beliefs,(effective)organizational mobilization,social control,and risk amplification.The main categories are incorporated into the six factors of value-added theory,and the analysis shows that the risk amplification of incidents is based on the emergency as the demarcation point,which is divided into three stages:pre-accumulation,mid-buildup,and emergency treatment.The pre-accumulation and mid-buildup stages are mutually in-fluenced through multiple rounds of feedbacks,ultimately amplifying the risk of agricultural product quality and safety in-cidents.In the whole risk diffusion process,the network is the"social amplification station"for agricultural product qual-ity and safety incidents.The paper uses value-added theory to explore the complete process mechanism of risk amplifica-tion of agricultural quality and safety incidents in the network era based on macro and micro integration levels in detail,further improving the SARF research framework for risk amplification and providing a useful supplement for related re-search.
关键词
农产品质量安全/网络风险放大机制/价值累加理论/土坑酸菜Key words
agricultural product quality and safety/network risk amplification mechanism/value-added theory/earth pit pickled cabbage引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据