The evolution and reconstruction of mainstream ideological discourse power from the perspective of intelligent media
Intelligent media,driven by smart technology,represents a new type of media that reconstructs the entire process of information production and dissemination.Due to its intelligent and smart characteristics,intelligent media has become a crucial information carrier,creating a new domain for mainstream ideological discourse power.In the context of upgrading smart technologies,accelerating development of intelligent media,and the rise of popular culture,mainstream ideological discourse power exhibits new characteristics:collaborative production between humans and machines,an open and dynamic discourse system,vivid and multi-dimensional narrative forms,and precise matching in discourse dissemi-nation.However,the intelligent media environment also introduces several new practical challenges for the construction of mainstream ideological discourse power:the challenge of smart discourse production to the traditional centrality of main-stream ideological discourse subjects,the obfuscation of value orientation by complex discourse content,the impact of multi-modal narrative on the normativity and rigor of mainstream ideological discourse,and the reduction of identification with mainstream ideological discourse due to algorithmic dissemination.To address these challenges,the construction of mainstream ideological discourse power in the context of intelligent media should adhere to a"human-centered"approach to intelligent discourse production to enhance leadership;expand the content to be"uplifting and benevolent"to strengthen guidance;optimize the multi-modal narrative structure of"mainstream values"to increase appeal;and clarify"value-oriented"principles for recommendation algorithms to enhance influence.
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