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技术变革中的网络意识形态挑战及治理进路

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在"两个大局"加速演进并深度互动的时代背景下,加强网络意识形态治理、掌握信息化条件下舆论主导权、广泛凝聚社会共识,是深入学习贯彻习近平文化思想、巩固壮大主流思想文化的必然要求.从理论、历史和现实三重逻辑进行剖析,有助于用马克思主义立场观点方法廓清技术变革对意识形态发展形成的认识迷雾.针对意识形态领域斗争随着技术变革呈现出的日趋复杂的态势,分析当前网络意识形态治理面临的议程设置隐蔽化、流量化、圈层化特征,算法推荐等新兴技术手段影响意识形态功能发挥,以及意识形态治理理念有待提高等问题,应以战略思维统揽意识形态治理全局、以生态思维营造意识形态治理环境、以创新思维优化意识形态治理要素,实现网络意识形态治理理念的转变.应以思想"举旗",讲好中国故事;舆论"导流",培养意见领袖;导向"破圈",凝聚社会共识,实现对网络意识形态的内容治理.还应通过构建政府主导及多元共治的网络平台治理体系、健全网络平台法律法规体系、压实细化各类型平台的主体责任等手段,以及从技术层面解决信息茧房可能导致的意识形态极化倾向的问题,优化新时代网络意识形态治理的路径,提升新时代网络意识形态治理的效能,使互联网这个最大变量变成事业发展的最大增量.
Challenges and governance approaches of network ideology in the context of technological change
In an era where the"two major situations"are rapidly evolving and deeply interacting,strengthening govern-ance of network ideology,mastering discourse power in the digital age,and widely unifying societal consensus are essen-tial for thoroughly implementing Xi Jinping's cultural thought and reinforcing mainstream ideology.Analyzing the theoret-ical,historical,and practical dimensions can help clarify the impact of technological change on ideological development from a Marxist perspective.The growing complexity of ideological struggles driven by technological advancements high-lights several challenges in current network ideological governance,such as the concealed nature of agenda-setting,the influence of algorithmic recommendation systems on ideological function,and the need to improve governance strategies.To address these challenges,the study suggests adopting a strategic approach to ideological governance,an ecological mindset to foster a supportive environment,and innovative thinking to optimize governance elements.Key approaches in-clude using thought leadership to tell China's story,guiding public opinion by cultivating opinion leaders,and breaking through boundaries to build societal consensus.Furthermore,effective content governance in the realm of network ideology requires the construction of a governance system led by the government but involving multiple stakeholders,im-provement of legal frameworks for online platforms,and enforcement of platform accountability.Additionally,addressing the issue of ideological polarization caused by algorithmic"information cocoons"is crucial.These strategies aim to en-hance the effectiveness of network ideological governance in the new era,transforming the internet from a variable into a driving force for national development.

technological changenetwork ideologygovernancealgorithmic recommendation

李思雨

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中共重庆市委党校 党的建设教研部,重庆400041

技术变革 网络意识形态 治理 算法推荐

国家社科基金项目

20XKS034

2024

重庆邮电大学学报(社会科学版)
重庆邮电大学

重庆邮电大学学报(社会科学版)

CHSSCD
影响因子:0.719
ISSN:1673-8268
年,卷(期):2024.36(5)