The construction of"double-high plan"is an important link in the planning structure of China's modern education reform, and it is of key significance for realizing the revival of vocational edu-cation and promoting the long-term development of vocational education. It has given new connotation and requirements to the professional identity of counselors in higher vocational colleges. After investiga-tion and research, it was found that the professional identity of counselors in higher vocational colleges is generally not high. Through in-depth interviewing with multiple counselors with rich experience at students'work and reference to a large number of research results of literature, it was summarized that social environment, school planning, organizational culture and personal worth directly affect the coun-selor's professional identity. In order to improve the vocational identity of counselors in higher vocation-al colleges, we must exert the joint efforts of society, school, organization and individual, which has cer-tain guiding significance for the construction, stability and development of counselors in higher vocation-al colleges, to a certain extent, to promote the"double-high plan"construction.
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