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突发公共卫生事件中社交媒体用户情感演化及情感与信息行为的交互

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突发公共卫生事件中公众的心理健康问题已成为世界卫生的重要议题.本研究创新性使用"质化+量化"的分析方法,探讨新冠疫情暴发期间及后新冠疫情时代社交媒体用户在豆瓣心理话题中的情感特征和信息行为,旨在促进公众心理健康,为应对类似突发事件提供经验参考和引导启示.研究发现,用户的信息行为受到自我调节动机和社会支持动机的前置影响,而驱动情感演化的重要因素是事件共振与行为同频的放大器效应;事件发展期间,用户多呈现以焦虑为代表的哀伤情绪,但"希望"等积极情绪也起到调节作用;舆论变迁过程反映出事件共振与行为同频的情感演化因素;公众情感与行为之间存在复杂的互动关系,形成了"事件-动机-行为与情感多链路互动"的演进链条,而信息特征也在其中发生着重要影响.
Emotional Evolution of Social Media Users in Public Health Emergencies and the Interaction between Emotion and Information Behavior
The mental health of the public in unexpected public health emergencies has become an important issue in health discourse worldwide. This research innovatively uses the "qualitative+quantitative" analytical method to explore the emotional characteristics and information behavior of social media users in douban psychological topics during COVID-19 and the post COVID-19 era,aiming to promote public mental health and provide empirical reference and guidance for coping with similar emergencies. Research has found that user information behavior is influenced priorly by self-regulation motivation and social support motivation,and an important factor that drives emotional evolution is the amplification effect of event resonance and behavior co-frequency. During the sway of the pandemic,users often exhibited sad emotions represented by anxiety,while positive emotions such as "hope" also played a regulatory role.There is a complex interactive relationship between public emotions and behaviors,forming an evolutionary chain of multi-link interactions between events,motivations,behaviors,and emotions,in which information characteristics also play an important role.

public health emergenciesthe COVID-19 pandemicsocial mediaemotioninformation behavior

张天岚、邹桂香

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苏州大学社会学院,江苏苏州 215006

突发公共卫生事件 新冠疫情 社交媒体 情感 信息行为

2024

常熟理工学院学报
常熟理工学院

常熟理工学院学报

影响因子:0.206
ISSN:1008-2794
年,卷(期):2024.38(3)