This paper uses data from the China Family Panel Studies(CFPS)to study the impact of rural growth experi-ences on household commercial insurance purchasing behavior.The results indicate that rural growth experiences signifi-cantly increase the commercial insurance purchasing behavior of urban households,and this effect is more pronounced a-mong low socio-economic status groups.Mechanism analysis reveals that rural growth experiences increase the risk aver-sion awareness of urban residents,shape their conservative and low openness personality,and weaken closely related social networks,thereby increasing their household commercial insurance purchasing behavior.
维普
万方数据